Your Promotion Strategies are only limited by your imagination. However, some common ones are holding a seminar on topics relevant to your business, offering an open house night where your customers can come and meet all of your employees, and a press kit. A press kit can be something as simple as business cards and brochures that you offer to reporters whenever they come visit your office. Or it can be something complex with business cards, brochures, television commercials, and ads in the yellow pages of your phone book. If you do place an ad in the phone book, don’t forget to offer coupons in it if your phone book as them. Many do nowadays.