Are you looking for a lost friend or relative? Search engines rarely give you the results you want! Where can you find information that you want rather than information that they think you want? People search engines let you find information about other people from crawling, indexing, aggregating, consolidating and normalizing content from Web sites, social network affiliations, photos, blogs, news, public records and other user generated footprints. People search engines are also surfacing privacy issues, encouraging some to manage their online reputation like consumer brands should. People search is fast becoming a leading vertical search category, with many different approaches to solve the problem.